This is the last article in a four-part series on starting a college magazine, written by the former Chairman of the Yale Record, America’s oldest humor magazine. There’s a lot of information here; pick and choose whatever seems helpful.
In the first three parts of this series, I gave advice about starting a publication, recruiting writers and other staff, and putting together your first few issues.
This is the cleanup post, where I talk about everything else. It will make more sense if you read the other posts first. Topics covered include:
- Publicizing your work
- Funding the publication
- Selling advertisements
- Staying out of trouble
- Preserving your history
Find Readers, Get Famous
You’ve published an issue! Congratulations.
Hello! I’m Aaron Gertler, and I’ve spent the last six months looking at hundreds of job postings on Yale University’s career site. Some of them were awesome; many were awful.
In the first part of this post, I examined common mistakes companies make when trying to hire students. This post is much happier: I’ll be looking at the common traits of my favorite job postings, and explaining how companies can use them to improve their hiring process!
Are you trying to hire students fresh out of college?
If so, that’s wonderful! We really appreciate it. I’ve applied to a lot of jobs over the past few months, and most companies I spoke to made me feel welcome and appreciated.
However, there are a few strange flaws I see in a lot of job postings. These aren’t just my pet peeves: I’ve also heard a complaints from many other students. And when a student has hundreds of jobs they could be applying for, a good job posting often makes the difference between keeping them on the hook and losing them in the wide sea of capitalism.
To help companies improve their hiring, I’ve written this quick guide to writing job postings for students. Some of this might be relevant to other job postings. Take what you like, leave what you don’t.
Yale’s Environmental Health and Safety office recently sent an email to all students with the headline “The Dangers Are Real”.
While the email included such safety-related gems as “the history of pedestrian right-of-way in Connecticut”, my favorite phrase was this:
“Distracted pedestrians are being injured at an increasingly alarming rate.”
“Increasingly alarming” is a beautiful phrase.
The Yale Environmental Health and Safety office does not imply that the rate of injury among distracted pedestrians is increasing — only that the employees of the office are becoming progressively more alarmed.
This is the third article in a four-part series on starting a college magazine, written by the Chairman of the Yale Record, America’s oldest humor magazine. There’s a lot of information here; pick and choose whatever seems helpful.
Click here to read the first article, or click here to send me a question.
Hello again, and welcome to the third part of the Guide.
This article tells you how to go from:
“Okay, we have people interested, now what?”
“Omigod look at our first issue hot off the presses/internet, it’s BEAUTIFUL! We are so cool and thoughtful!”
I’ve written this in three parts: The “how to write an issue” checklist, a sample timeline for a monthly magazine, and an extremely long and non-mandatory special feature: “One year in the publishing life of the Yale Record“.
In the final section, I explain what we do during the year, and when. Whether you’re starting a magazine in the summertime or the middle of the school year, you should be able to pick up a similar rhythm.
Welcome to the second article in a four-part series on starting a college magazine. There’s a lot of information here; pick and choose whatever seems helpful. Click here to read the first article, or click here to send me a question.
Hello again! This time, I’m going to talk about finding people to work with you on your new publication.
If you think you already have enough people to get going, you can skip this article and read the next one. But I’d recommend recruiting even if you have friends working with you. Staffing can be unpredictable: people graduate, people leave school, and people move on. Having extra writers and editors rarely hurts, as long as you can keep your standards high.
How to Recruit Writers
And, of course, all the people who aren’t writers. Every publication’s needs will be different. However, I’ll explain the setup of the Yale Record, since we have a large staff, work in many different styles, and publish a lot of art.